REAL ESTATE HOME MARKETING PLAN

1.  MARKET ANALYSIS

• Thoroughly inspect your home and outline all the important features and upgrades.
• Determine the Fair Market Value of your property by doing a detailed written market analysis.
• Provide an estimate of the selling expenses to show your net proceeds.
• Execute a listing agreement authorizing us to market your property.

2.  PROPERTY ENHANCEMENT

• Prepare a written home enhancement proposal and budget for your approval.
• Recommend repairs and improvements to sell your property for the highest price. See the most comprehensive home staging program in the real estate industry.
• Schedule and supervise the home enhancement program, with your approval.
• Suggest additional enhancement and repairs based on buyer feedback.

3.  HOME MARKETING PLAN

• Prepare and submit accurate information to the Multiple Listing Service (MLS).
• Schedule a professional photographer to take "perfect" digital photos of your property for the MLS and Internet web sites.
• Engage a professional to draw an accurate floor plan.
• Install a high-security, computerized lock box to facilitate showings (optional).
• Display your home to our sales staff and other agents by hosting a broker caravan.
• Promote your property by networking with Berkshire Hathaway HomeServices, California Properties sales people and active agents from other companies.
• Create a custom color photo brochure outlining the key property features.
• Mail photo postcards to the executive offices and human resource departments of San Diego's top 100 companies.
• Install a for sale sign on your property to generate buyer calls.
• Prepare 1,000 small "listing cards" for you to distribute to your friends and business associates.
• Mail just listed postcards to your neighbors inviting them to the broker caravan.
• Feature your home on the Internet including (hribar.com, bhhscaprops.com, realtor.com & uniontrib.com) plus others.
• Create an enhanced Internet presence on realtor.com with the upgraded service.
• Design a custom web site exclusively for your home to give the best Internet presence.
• Produce interactive CD's with a video tour to prospective buyers.
• Use the Berkshire Hathaway HomeServices, California Properties nationwide relocation service to generate buyer interest.

4.  COMMUNICATION

• Send you a printed copy and a link to the MLS presentation for your approval.
• E-mail you links to all the Internet presentations for your approval.
• Visit your home weekly to check on showings and refill brochures.
• E-mail you direct feedback from other agents on all showings.
• Call or meet with you weekly to report on the activity and review market conditions.
• Provide regular updated written market reports showing the latest market activity.
• Constantly review our marketing strategy and adjust as needed to get your home sold.

5.  STRUCTURING THE SALE

• Carefully review and present all offers for your consideration.
• Qualify the prospective buyers to be sure they are able to purchase your property.
• Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.
• Determine an adequate purchase deposit to solidify the transaction.

6.  TRANSACTION MANAGEMENT

• Manage all the details of your real estate transaction.
• Open escrow and review the escrow instructions.
• Arrange for the property, termite and other inspections.
• Supervise any agreed-upon home repairs.
• Assist with all disclosures, including the seller's TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.
• Oversee the loan approval process to be sure your transaction closes on time.
• Coordinate and supervise the appraisal process to ensure the proper value.
• Order the preliminary title report and review the condition of title.
• Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings.
• Provide updated preliminary closing statements for your review.
• Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.

7.  SERVICE AFTER THE SALE

• Arrange for your net proceeds to be wired into your bank account.
• Review the final closing statement for accuracy.
• Give you a CD containing all your real estate transaction documents. This is a valuable reference for the future.