Neal Hribar's powerful 7-stage real estate home marketing plan.


  • Thoroughly inspect your home and outline all the important features and upgrades.
  • Determine the Fair Market Value of your property by doing a detailed written market analysis.
  • Provide an estimate of the selling expenses to show your net proceeds.
  • Execute a listing agreement authorizing us to market your property.


  • Prepare a written home enhancement proposal and budget for your approval.
  • Recommend repairs and improvements to sell your property for the highest price. See the most comprehensive home staging program in the real estate industry.
  • Schedule and supervise the home enhancement program, with your approval.
  • Suggest additional enhancement and repairs based on buyer feedback.


  • Prepare and submit accurate information to the Multiple Listing Service (MLS).
  • Schedule a professional photographer to take "perfect" digital photos of your property for the MLS and Internet web sites.
  • Engage a professional to draw an accurate floor plan.
  • Install a high-security, computerized lock box to facilitate showings (optional).
  • Display your home to our sales staff and other agents by hosting a broker caravan.
  • Promote your property by networking with Berkshire Hathaway HomeServices, California Properties sales people and active agents from other companies.
  • Create a custom color photo brochure outlining the key property features.
  • Mail photo postcards to the executive offices and human resource departments of San Diego's top 100 companies.
  • Install a for sale sign on your property to generate buyer calls.
  • Prepare 1,000 small "listing cards" for you to distribute to your friends and business associates.
  • Mail just listed postcards to your neighbors inviting them to the broker caravan.
  • Feature your home on the Internet including (,, & plus others.
  • Create an enhanced Internet presence on with the upgraded service.
  • Design a custom web site exclusively for your home to give the best Internet presence.
  • Produce interactive CD's with a video tour to prospective buyers.
  • Use the Berkshire Hathaway HomeServices, California Properties nationwide relocation service to generate buyer interest.


  • Send you a printed copy and a link to the MLS presentation for your approval.
  • E-mail you links to all the Internet presentations for your approval.
  • Visit your home weekly to check on showings and refill brochures.
  • E-mail you direct feedback from other agents on all showings.
  • Call or meet with you weekly to report on the activity and review market conditions.
  • Provide regular updated written market reports showing the latest market activity.
  • Constantly review our marketing strategy and adjust as needed to get your home sold.


  • Carefully review and present all offers for your consideration.
  • Qualify the prospective buyers to be sure they are able to purchase your property.
  • Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.
  • Determine an adequate purchase deposit to solidify the transaction.


  • Manage all the details of your real estate transaction.
  • Open escrow and review the escrow instructions.
  • Arrange for the property, termite and other inspections.
  • Supervise any agreed-upon home repairs.
  • Assist with all disclosures, including the seller's TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.
  • Oversee the loan approval process to be sure your transaction closes on time.
  • Coordinate and supervise the appraisal process to ensure the proper value.
  • Order the preliminary title report and review the condition of title.
  • Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings.
  • Provide updated preliminary closing statements for your review.
  • Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.


  • Arrange for your net proceeds to be wired into your bank account.
  • Review the final closing statement for accuracy.
  • Give you a CD containing all your real estate transaction documents. This is a valuable reference for the future.

Find an agent in your area with a powerful real estate home marketing plan!

 Click here to learn about the free real estate agent referral program.

 Click here to view more Seller Reports.
 Neal Hribar bio
Berkshire Hathaway HomeServices | California Properties

760-822-8690    E-mail: 

San Diego MLS refers to data distributed by California Regional Multiple Listing Service.
© Copyright 1997-, Neal Hribar. All rights reserved. CA Real Estate License 00871930

Privacy Policy