REAL ESTATE HOME MARKETING PLAN



Neal Hribar's powerful 7-stage real estate home marketing plan.


1.  MARKET ANALYSIS

  • Thoroughly inspect your home and outline all the important features and upgrades.
  • Determine the Fair Market Value of your property by doing a detailed written market analysis.
  • Provide an estimate of the selling expenses to show your net proceeds.
  • Execute a listing agreement authorizing us to market your property.

2.  PROPERTY ENHANCEMENT

  • Prepare a written home enhancement proposal and budget for your approval.
  • Recommend repairs and improvements to sell your property for the highest price. See the most comprehensive home staging program in the real estate industry.
  • Schedule and supervise the home enhancement program, with your approval.
  • Suggest additional enhancement and repairs based on buyer feedback.

3.  HOME MARKETING PLAN

  • Prepare and submit accurate information to the Multiple Listing Service (MLS).
  • Schedule a professional photographer to take "perfect" digital photos of your property for the MLS and Internet web sites.
  • Engage a professional to draw an accurate floor plan.
  • Install a high-security, computerized lock box to facilitate showings (optional).
  • Display your home to our sales staff and other agents by hosting a broker caravan.
  • Promote your property by networking with Prudential California Realty sales people and active agents from other companies.
  • Create a custom color photo brochure outlining the key property features.
  • Mail photo postcards to the executive offices and human resource departments of San Diego's top 100 companies.
  • Install a for sale sign on your property to generate buyer calls.
  • Prepare 1,000 small "listing cards" for you to distribute to your friends and business associates.
  • Mail just listed postcards to your neighbors inviting them to the broker caravan.
  • Feature your home on the Internet including (hribar.com, prudentialcal.com, realtor.com & uniontrib.com) plus others.
  • Create an enhanced Internet presence on realtor.com with the upgraded service.
  • Design a custom web site exclusively for your home to give the best Internet presence.
  • Produce interactive CD's with a video tour to prospective buyers.
  • Use the Prudential California Realty nationwide relocation service to generate buyer interest.

4.  COMMUNICATION

  • Send you a printed copy and a link to the MLS presentation for your approval.
  • E-mail you links to all the Internet presentations for your approval.
  • Visit your home weekly to check on showings and refill brochures.
  • E-mail you direct feedback from other agents on all showings.
  • Call or meet with you weekly to report on the activity and review market conditions.
  • Provide regular updated written market reports showing the latest market activity.
  • Constantly review our marketing strategy and adjust as needed to get your home sold.

5.  STRUCTURING THE SALE

  • Carefully review and present all offers for your consideration.
  • Qualify the prospective buyers to be sure they are able to purchase your property.
  • Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.
  • Determine an adequate purchase deposit to solidify the transaction.

6.  TRANSACTION MANAGEMENT

  • Manage all the details of your real estate transaction.
  • Open escrow and review the escrow instructions.
  • Arrange for the property, termite and other inspections.
  • Supervise any agreed-upon home repairs.
  • Assist with all disclosures, including the seller's TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.
  • Oversee the loan approval process to be sure your transaction closes on time.
  • Coordinate and supervise the appraisal process to ensure the proper value.
  • Order the preliminary title report and review the condition of title.
  • Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings.
  • Provide updated preliminary closing statements for your review.
  • Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.

7.  SERVICE AFTER THE SALE

  • Arrange for your net proceeds to be wired into your bank account.
  • Review the final closing statement for accuracy.
  • Give you a CD containing all your real estate transaction documents. This is a valuable reference for the future.

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Berkshire Hathaway HomeServices | California Properties

Office: 760-476-0700    Cell: 760-822-8690    E-mail: 

San Diego MLS refers to data distributed by Sandicor, Inc., the Regional San Diego Multiple Listing Service.
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