16 THINGS YOU MUST DO TO SELL YOUR HOME
1. Design a solid, written marketing plan.
16 things you absolutely must do to sell your home today!
Gone are the days when all you had to do was put a property in the MLS, hang up a sign and it would sell fast - often with multiple offers! Today, everything has to be 100 percent right. My powerful 7-stage Home Market Plan covers every step needed to successfully sell your home for the best price, quickly and close it on time.
2. Stay on top of the market.
The real estate market is always changing and you must keep up with it. Each day new homes come on the market, listings expire and homes sell. As part of my powerful 7-stage home market plan, I prepare a new market report every week and review it with you. We discuss specific adjustments to be made. Sometimes, it involves pricing - often it does not.
3. List your home at a fixed price.
Variable range pricing works best in an appreciating real estate market. In a slower market, I find it's better to list your home for sale at a fixed price. If you decide to go with a variable price, you can bet that buyers are thinking the lower price while you're thinking the higher price! Remember - you'll come out ahead by going with a fixed price!
4. Stage your home to sell.
Today more than ever, your home must show at its best. Selling your home in "as is" condition leaves thousands of dollars on the table. Plus, it takes longer to sell. Less experienced agents lack the courage and the trained eye to discuss property enhancement. I provide the most comprehensive home staging program in the real estate industry as a valuable free service.
5. Make all known repairs.
Buyers can "feel" when a home has deferred maintenance. And, who wants to take on somebody else's maintenance problems? Your buyer is going to have a home inspection. So, it's wise to take care of the repairs right up front and build the buyer's confidence with a clean report? I offer a limited free home inspection service when you list your home for sale with me.
6. Use high quality marketing materials.
What kind of marketing materials will be used to present your home? Most agents are on a tight budget these days and their sellers often get short-changed. They take amateur photos, don't create virtual tours, have a weak Internet presence and use cheap property brochures. I use a professional photographer for every listing, virtual tours are standard, the Internet presence is world-class and dramatic 2 or 3-page color property brochures are created for each listing.
7. Create a powerful Internet presence.
When it comes to selling real estate, the Internet is everything - more than 80% of home buyers search the Internet for their new home. With more than 35,000 visitors each month, my web site is a powerful tool that attracts buyers to your home. For premium listings, I create a private web site that includes specific details, special features, a floor plan, photo gallery, video tour and a map. See example for 7214 Aviara Drive.
8. Make your home easy to show.
There's a real estate saying "If you can't show it, you can't sell it." The message is clear - the more a home is shown, the more likely it will sell quickly. And, usually the quicker it sells, the higher the sales price. I'll make your home easy to show by installing a high-security lock box or by setting up another system. I promise to be available on short notice to personally show listings with special showing requirements.
9. Do open houses really work?
Statistics show that less than two percent of homes sell from "open houses." See who really benefits from open houses? However, for certain properties in popular locations, open houses are a way to get a lot of people through your property. If you are going to have an "open house," Sunday is the best day and it's smart to have it adequately manned for security purposes. Also, it's a good idea to have everyone register in a guest book. I will put your home on a broker caravan so that other agents can easily preview your property.
10. Choose a large, full-service real estate broker.
The big national real estate brokers represent the vast majority of real estate transactions. Prudential California Realty with it's superior marketing program, communication systems, Internet web site, massive advertising program, legal team, experienced agents and corporate relocation program offers home sellers a huge advantage. Prudential California Realty enjoys the largest share of the residential real estate market in San Diego County. My office in Carlsbad is a busy place with more than 150 active, full-time agents.
11. Select an experienced real estate agent.
A lot of new people were drawn into the real estate industry during the boom. It seems like almost everybody has a real estate license! As a seller, here's what's important to you - only a handful of real estate professionals have been through multiple real estate cycles and know exactly how to sell your home in today's slower environment. Use these 26 questions for sellers to ask as a guide to help you select the best real estate consultant.
12. If your home is not selling - reduce the price.
Suggesting a price reduction is the least favorite part of my job. But, it's often the most important! If your home is priced right, it will sell. The problem is that most real estate agents are still in denial about the real estate market. They don't know how to operate in a slow market environment. I've been through this before and know how to analyze the market, how to keep my clients informed and when to recommend a price reduction.
13. Carefully analyze potential buyers.
A slow real estate market brings out marginal buyers. They take their time looking at all the homes for sale and often change their mind. They walk away from counter offers, cancel escrows for no reason and waste everybody's time. Choose a real estate consultant with the experience to help you carefully evaluate potential buyers before signing a purchase agreement.
14. Don't ever take a contingent offer.
Less experienced real estate agents may encourage you to accept a contingent offer, which essentially takes your home off the market until the buyer's home sells. There is always another way to structure a contingent offer that will give you more control. For example: a delayed closing or a lease/option agreement are just two ways to work with a buyer before they sell their existing property.
15. Negotiate a solid purchase agreement.
A carefully crafted purchase agreement is the basis for a successful real estate transaction. It should properly reflect the obligations of the parties and not give the buyers an easy way out if they change their mind. The deposit should be large enough, all contingencies should be removed on time and the buyer's funds must be verified. Many years of experience help me to draft the most thorough purchase agreements in the industry.
16. Manage your transaction perfectly.
After getting a purchase agreement signed, many agents turn over their files to a transaction coordinator, wait for the sale to close and collect their commission check. Some even charge an extra fee for this service! Managing a real estate transaction is one of the most important roles of a professional real estate consultant. That's why I manage my own transactions and have one of the best on-time closing records in the business.
HINT: If you're thinking about selling your home, use these 26 questions for sellers to ask as a guide to help you find the best real estate consultant. Be sure the person you select understands and includes these 16 things you absolutely must do to sell your home today in their marketing plan!
BONUS HINT: When selecting a real estate advisor to sell your home, be sure to compare their ideas with my powerful 7-stage Home Marketing Plan.
FINAL HINT: If your home is listed for sale with a real estate broker and they're not doing these 16 things you absolutely must do to sell your home today, you should consider getting a new real estate agent when your listing agreement expires.
Take the first step in getting your home sold!
Are you thinking about selling your home? Is your home just sitting on the market and not selling? Has the listing agreement on your home expired or been canceled? Take the first step in getting your home sold by calling Neal Hribar today at 760-476-0700 or fill out the form below..
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|Berkshire Hathaway HomeServices | California Properties
7030 Avenida Encinas, Suite 100 Carlsbad, California 92011
Office: 760-476-0700 Cell: 760-822-8690 E-mail: email@example.com
San Diego MLS refers to data distributed by Sandicor, Inc., the Regional San Diego Multiple Listing Service.
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